the best technologies and practices in the field of quantitative and
qualitative opinion research and knowledge about details, components and
characteristics of Yemeni society, in order to obtain real data and credible
results that provide comprehensive understanding of the Yemeni society as well
as answers to raised questions at the appropriate time and place.
Opinion field research
field research are based on direct (F2F) interviews method. They are carried
out by trained field interviewers and researchers. Our researchers and field
interviewers are carefully selected and they descend from local communities in
all areas, where they are working in their own communities.
conducts in-depth interviews that are carried out according to highest
standards by highly professional staff. They are well- trained to make long and
analytical interviews and to submit prompt reports of the findings.
implements focus groups
organization implements focus groups very professionally and according to
standards adopted by international specialized organizations and institutes.
The organization provides all required records for these groups. It has the
ability to promptly submit summarized analysis in English.
share information & transparency
relies on a large database of information compiled over the years by its
members and it is shared with partners to provide adequate level of
transparency in regards to design of samples and access points.
In all its
activities, the organization applies standards for quality control and
measurement. It works continuously to develop the control and follow-up tools
for all phases of its activities.
also committed to apply the highest professional, ethical and academic
standards in all its (quantitative and qualitative) research activities to
ensure properness of the research, protection of respondents' identities and
safety of researchers and field interviewers and supervisors.