Focus Groups
Focus groups are effective in eliciting data on the cultural
norms of a group and in generating wide-ranging impressions of issues of
concern to the cultural groups or subgroups represented. This method allows us
to get the insights, opinions, perspectives and real-time experiences of the
people involved. PERCENT has a well-trained team that is specialized in
conducting focus groups all over Yemen. PERCENT has conducted dozens of focus
groups since 2012 for many clients and on various issues and diverse social
backgrounds. PERCENT abide by the latest internationally recognized standers in
conducting the focus groups.